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Blog Posts

October 13, 2017

Infographic: Experience Counts at CES

Dimension Design is the master of “How” things get done at CES. See how we infuse wow and then call us today at 224.435.2060 to elevate your 2018 experience.

September 21, 2017

Trendwatch: What to Expect at CES 2018

Every year, anticipation builds in the months leading up to CES. What will the cool brands do this year? Which design trends from years past will be “so last year”? It’s not quite the red carpet, but pretty close. Dimension Design has been a fixture at CES for more than a decade, so we have a few predictions as to what you can expect to see this January.

September 14, 2017

Making Magic Behind the Scenes: Mike Kirkwood

Mike has been a key part of the Jacksonville team for more than 18 years and has grown our vehicle wraps division to be what it is today. Learn about the many talents that Mike brings to the team — beyond his vehicle wraps expertise.

August 29, 2017

From Blank Slate to Creative Direction: Discovering a Design Vision

When most clients approach us for help with their environmental design projects, they have very specific deliverables in mind. As we discuss their projects, their scopes expand. This usually happens after we’ve gone on-site for an assessment and understand the total environment. Sometimes we can’t help but notice new blank walls that could benefit from added personality and branding. We suggest capitalizing on opportunities to use surfaces for messaging that otherwise might be left blank. Often, it’s the message in an unexpected place that gets noticed the most.  

August 10, 2017

Tricks of the Trade: A Survival Guide for Live Event Road Warriors

In this new blog series, two of our own road warriors, Jason Karoll and Brian Jenkins, share insider tips, including everything from where to find parking to local trade lingo to places to relax after the workday is done. Before you go, read up on what you need to know to rock the city like a local. We’ll start with Chicago, then focus on other locales where we have production presence, such as Las Vegas and Orlando. 

July 28, 2017

Behind the Experience: A Look at ComicCon 2017

ComicCon International is one of the largest, single events of the experiential/event calendar, with thousands of participants from all over the globe "geeking out" over all of the huge displays and fan experiences of their favorite movie studios, TV networks, gaming companies and other entertainment brands. 

July 20, 2017

Does DIY Supervision Really Reduce Costs?

Keeping expenses down is usually a good idea. That is, unless you choose the wrong part of the budget to trim. Read on to learn why the DIY route can be risky when it comes to on-site supervision at events.

July 12, 2017

Think Outside of the Booth: Branding with Owned Live Events

You may have noticed that today’s marketers are seeing the best bang for their buck when they engage their audience in non-traditional experience initiatives — and this is backed by numbers reported across the industry. A quick glance at EventTrack confirms this uptick in affinity, education, retention and peer recommendation. While we all know that bringing the brand to the consumer is a winning strategy, our challenge is curating the how and where. Fortunately, private venues are just as eager to rent space as we are to occupy them.

July 5, 2017

Environmental Design Case Study: First Florida Credit Union

We recently had the pleasure of working with First Florida Credit Union to brand their flagship branch in downtown Jacksonville, Florida. The project turned out to be a great example of what often happens with environmental design projects. When First Florida reached out to us, they had seen the frosted graphics on glass office walls that we had installed in another credit union and wanted to do something similar in their new corporate office space. After visiting First Florida’s space and meeting with them, we introduced the idea of more extensive branding in their space. Our proposed vision inspired them to invite us to brand a newly constructed branch immediately. The end result included a broad range of branding elements, and ironically the frosted glass element was kept to a minimum. 

June 29, 2017

Making Magic Behind the Scenes: Karen Steff

Karen joined the team in 2016 to lead operations at our Las Vegas location. As a media production veteran who worked with conventions as well as live event productions, both on stage and televised, including Fox News, Fox Sports, American Idol, Presidential Debates, EPCOT Candlelight Processional Concerts and Disney’s Performing Arts / Magic Music Days, Karen was a natural fit for Dimension Design. Read on to learn more about her fascinating background. 

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