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Blog Posts

NeoCon 2017: Flexible Tech-friendly Solutions Dominate the Show Floor

As predicted, NeoCon 2017 was a virtual fantasyland of possibilities in commercial design. One consistent theme was flexibility, which was demonstrated through the prevalence of open work spaces. Another overarching theme, which I noticed, was tech-friendliness, evident through features from smart cord management to charging hubs integrated with conference tables. A less tangible but undeniable trend: the blurring of lines between home and office. And last but not least, shrinkage was consistent among different types of work spaces.

June 20, 2017

An Insider's Guide to Teaming: Crafting Winning Trade Show Concepts to Land the Deal and Deliver Success

When today’s trade show professionals begin the process of competing for or planning a project, teaming is almost always part of the equation. This means assembling just the right collection of professionals to make it happen. I’ve noticed that an early and thorough discovery process can lay the foundation for a successful project. It can make or break the project, and can also help uncover unexpected opportunities.

June 15, 2017

Making Magic Behind the Scenes: Laura Thapthimkuna

Although Laura's role at Dimension Design is metal engineer, she brings to the table creative genius from an entirely different discipline — fashion design. Fashion design expertise gives Laura great perspective and inspires her creativity in the metal shop. Read on to be wowed by Laura's stunning artistry.

June 8, 2017

Environmental Design Checklist: First Things First

Have you ever been involved in a project that feels like the cart was before the horse? If so, it’s not just you — most of us have. When I kick off a new commercial graphic design engagement with a client, I have come to use a checklist to lay the foundation for a smooth execution and to avoid unpleasant surprises.

June 2, 2017

Bringing It All Together: Unifying the Brand Across Permanent Installations, Trade Shows and Experiential Media

Today’s world is completely immersive.

Because of this, marketing teams are challenged with balancing the use of familiar brand elements across more media channels than ever before. Brands that are spot-on with their look and feel are able to be instantly identifiable without the presence of a logo. Recognition is the brass ring that marketers should be striving for when creating branded assets — from permanent installations to trade shows to experiential events and accompanying campaign material. 

May 24, 2017

Adding Innovation to the Design Process

When event producers partner with brands to create experiences, countless elements must work together to create that definitive “wow” for participants. But a lot of what goes on behind the scenes is equally remarkable for the event professionals involved in bringing these experiences to fruition.

May 12, 2017

Experience Is Everything

Brands deliver an experience to clients with every interaction. This means that it’s literally impossible to not leave an impression. The question is: how positive, powerful and managed can that brand experience be? If you aren’t asking this question regularly, the answer is probably “not powerful enough, not positive enough and not managed enough.”

May 4, 2017

Making Magic Behind the Scenes: Jeremy Biewer

Jeremy has been a part of Dimension Design from day one. Over his years in the business, Jeremy has become a fixture in the trade show space, bringing just enough mischief to every interaction. Find out what makes Jeremy Master of Mayhem. 

April 27, 2017

Branding on the Edge: Harnessing the Power of Substrates

When it comes to bringing a brand’s look to life, the options are virtually limitless. The branding industry has entered a new era of design and is embracing groundbreaking custom materials and 3-D elements to characterize products. This is a far cry from the simple panels and posters of the past. 

April 20, 2017

Putting Your Brand in Focus: Exploring Vinyl Media and Striking Graphics

In sharp contrast to the customers of yesteryear, today’s consumers can be elevated into fans — some even forming communities around products and services. In addition, interaction has never been more active — today’s fans truly experience the brands that they come into contact with. Conceptually, it might seem that print media is an exception to this newfound immersiveness. Not so.

April 12, 2017

Making Magic Behind the Scenes: Lisa Chafin

After joining the team in 1997 to help manage graphics projects, it quickly became apparent that Lisa had much more to offer the company. She found herself talking design with clients and collaborating with them to craft overarching plans for their projects. Twenty years later, she is the go-to environmental branding expert for numerous household name brands. Our recent interview sheds light on how her design career developed. 

April 6, 2017

Creative Genius: Environmental Branding on a Budget

Every environmental branding project has an aspect that requires “special attention.” Perhaps it’s the “I need it done yesterday” deadline. Or maybe it’s the ever-present column that breaks up an otherwise sweeping, open space. The most common constraint that presents itself is good old-fashioned financial limitation. 

March 21, 2017

You Landed the Deal - Now What?

It has happened to every agency: You land the deal. After the bubbly goes flat, reality sets in. Someone has to figure out how to execute the miraculous vision that your team pitched. 

March 15, 2017

Every Blank Wall is in the Eye of the Beholder

Much of the time when my team embarks on a new environmental design project, we begin with a space that is an enormous blank slate. After designing countless spaces, we’ve come to realize that every blank wall means something different to each brand.

March 8, 2017

Making Magic Behind the Scenes: Lee Driskell

With more than 30 years in the shipping and receiving business at places such as Menards and IKEA, Lee Driskell has seen it all. What has changed the most during his tenure? Power tools and technology. When Lee first started, most shops didn’t have forklifts — people had to stack everything by hand. Individual FedEx labels had to be manually written for each package and logged in a book. How far things have come!

February 27, 2017

The Past, Present and Future of Trade Shows

We recently posted a recap after CES to illustrate new innovations and the direction of branded environments. This got us thinking about how far the industry has come, and where things are headed. Here’s what we noticed as we looked at the past, present and future of trade shows.

February 22, 2017

Walk This Way: 6 Tips for Wayfinding Signage Success

We’ve all had the experience of entering an unfamiliar space looking for a specific area and thinking “Who designed these signs?!? No one can find their way around here.” Design of wayfinding signage can be an unexpected adventure in user experience. Signs not only need to clearly convey specific information — but they also need to be organized for easy navigation and for taking into consideration numerous intangibles such as diverse languages and the varied visual acuity of guests. 

February 3, 2017

Event recap: CES 2017

As our team arrived at CES with great anticipation to see what would wow the masses this year, we noticed a common thread — associating technology with
the mobile lifestyle of consumers. In fact, this was so much the case that some nicknamed CES 2017 “The Car Electronics Show.” 

January 25, 2017

Making Magic Behind the Scenes: Andriy Vyksyuk

When you first meet Andriy Vyksyuk, it might seem like he’s a man of few words ... until he begins talking about his work and his team.

Andriy’s story at Dimension Design begins six years ago when he heard that they were hiring. The next day, Andriy started his first job in the setup department. Because a few of Andriy’s family friends already worked at Dimension Design, it felt like home right away. 

January 19, 2017

The dawn of design: What to consider in the early phases of design

At Dimension Design, we are fortunate to work on some spectacular projects. Making the magic happen is no coincidence. Memorable activations are the result of a tried-and-true process. While a “big idea” can seem sexy, it is important to have solid fundamentals as a foundation to make sure that all underlying business objectives are met. How many times have you seen a hilarious commercial but can’t recall what it’s promoting? 

January 11, 2017

Moving Mountains to Make Magic: Jason Karoll

Jason Karoll is a jack-of-all-trades. When he joined the Dimension Design production team in January 2005, he was new to grand scale events, but with years of experience working for a Master Carpenter early in his career, he was a quick study. His unique mixture of creative and construction experience — ranging from editing film for Super Bowl ads to overseeing trade contractors — came in handy on a daily basis. When Jason thinks about the early years at Dimension Design with a much smaller team, he can’t hide his nostalgia; “It was crazy, but good — a lot like Monster Garage.”

December 14, 2016

Fostering innovation in the workplace

Innovation comes naturally for some people. Others require help getting into the zone. Learn how Dimension Design innovates on the fly. As branding professionals, we work in a world that’s full of opportunities to creatively solve problems, influence processes and meet client needs.

December 8, 2016

Making Magic Behind the Scenes: Kelly Welch

When Kelly Welch finished her Bachelor of Fine Arts in Fashion Design, she never dreamed it would take her where she is now. In fact, in the 10 years since she joined Dimension Design, both she and the company have evolved together. 

November 29, 2016

Community involvement: YWCA Evanston/North Shore wins the Purple Purse Challenge again

Dimension Design recently partnered with YWCA Evanston/North Shore (IL) in their third bid for the Allstate Foundation Purple Purse Challenge. With design help from its creative partner, Gerard Agency, Dimension Design built and donated a gigantic Purple Purse that traveled to various locations around the North Shore of Chicago during October. 

November 16, 2016

The Hidden Power of Color in Branding, Part 3: See Blue Differently

In the earlier posts in this series, I mentioned that there is more to color than meets the eye. In this next chapter, let’s take a closer look at the power of color in branding.

November 4, 2016

The Hidden Power of Color in Branding, Part 2 -- Sunny Side Up

In the first post in this series, I mentioned that there is more to color than what meets the eye. In this next chapter, let’s take a closer look at the power of color in branding. 

October 27, 2016

The Hidden Power of Color in Branding: See Red, But Not Like That

There is more to color than meets the eye. In this three-part series, we’ll take a closer look at the power of color in branding. 

October 19, 2016

Community Involvement: YWCA Evanston/North Shore's Purple Purse Challenge bid

At Dimension Design, we try to find meaningful ways to stay involved in our communities and support causes that are important to our team. Most recently, we partnered with the YWCA Evanston/North Shore in their third bid for the Allstate Foundation Purple Purse Challenge

October 11, 2016

Expanding Our Horizons Again: Dimension Design's New Additions

How do you expand your footprint while better serving clients? Grow with the best. After opening our Las Vegas location in 2015, we’re delighted to announce our acquisition of Media Works, Inc., in Jacksonville, Florida.

October 3, 2016

Event trends: When lighting strikes -- benefits of LEDs

Our creative team is always inspired to propose ideas that can elevate preliminary concepts for branded spaces. One of the ways in which we often find ourselves adding sizzle to projects is with powerful lighting. It can quite literally be the difference between night and day for indoor and outdoor events alike.

September 28, 2016

Inventing the Future

In mid-2014, Dimension Design started on a strategic path that we called “Inventing the Future.” This initiative came from our organization’s strategic ambition to elevate our game for our clients. The first tangible outcome was the opening of our Las Vegas facility. Earlier this year, “The Art of How” was born.

September 23, 2016

Everything in moderation: Secrets to moderating panels that captivate

Conference panel sessions offer candid discussion as well as allow participants to hear ideas from several thought leaders in a given space at the same time. In this post, we’ll explore some secrets to successfully moderating a panel discussion. 

September 14, 2016

When Worlds Collide: Exhibits Meet Experiential Events

More and more, C-level stakeholders are asking for greater justification and better results from their company’s event spend. Many are consolidating smaller events into larger, more meaningful experiences to capture the minds and spirits of prospects and customers. 

September 7, 2016

Innovation Nation: Four Attributes of an Innovative Culture – Part 2

In Part 1 of Attributes of an Innovative Culture, we discussed how innovation is something that many clients actively seek from the organizations that they partner with. In addition, we highlighted the crucial roles that trust and the acceptance of failure play in an innovative organization. This post explores the last two attributes.

September 2, 2016

Innovation Nation: Four Attributes of an Innovative Culture – Part 1

Innovation. Clients constantly ask about it. Organizations talk about it. Gurus claim to inspire it. Some even offer rewards for it. If you Google the word “innovation,” you’ll find a lot of links and pages on the topic. But how does innovation play into workplace culture? How does it rise above buzz-word status, and how can employees bring innovation to everything they do? In this two-part blog series, we’ll focus on four characteristics that innovative organizations possess. 

August 24, 2016

Stepping Up & Standing Out: Top 5 Design Thoughts for Successful Trade Show Environments

It’s no secret that trade shows are extremely competitive events. But did you know that brands typically only have five seconds to grab a guest’s attention? If that seems extreme, just think about how quickly billboard messages need to capture drivers on the highway. Or how magazine print ads only have 2–3 seconds to grab the average reader. It’s a fast-paced world where everyone is vying for attention.

August 19, 2016

Experiential Marketing Summit Highlights: Sizzle Reels and Making Deals

There was tons of anticipation leading up to EMS this year, and the event did not disappoint. Aside from stunning case studies and workshop-type sessions, EMS rivals Fashion Week for style eye candy. And you can’t reflect on this year’s EMS without heart-pounding immersive video coming to mind. If I had to boil down the Summit to a single imperative, it would be “Go bold or go home.”

May 11, 2016

Expert Briefing Q&A from "Experiential Events - Mastering the New Art of Teaming"

Nearly 200 attendees joined Dimension Design's Speed Briefing at this month's Experiential Marketing Summit in Denver. The session was moderated by our own Darrin Jackson and featured Amy C. Edmondson, author and Harvard Business School professor. Our team was overwhelmed by positive feedback, so we want to share transcripts of the Q&A portion of the session with those who weren't able to participate live

May 11, 2016

Dimension Design's Expert Speed Briefing at EMS — Experiential Education Ivy League Style: Mastering the New Art of Teaming

This approach bears an uncanny resemblance to the way Dimension Design naturally works with clients on their projects. “As we discussed different topics that we might talk about, teaming — the methodology outlined in Edmondson’s article — was a common bond between them,” explained Darrin Jackson, Director of Creative Services for Dimension Design.

April 12, 2016

Giving back and looking to the future — Community involvement at Dimension Design

Mike Rogers knows what it’s like to be a student whose first love isn’t school. Although he was a bright student in high school, he also felt that not much of his coursework applied to his future, so was ecstatic when school was finally over.

April 8, 2016

Experience is Everything

This infographic shows how the exhibit industry has evolved dramatically over the years while the world of experiential marketing has gained a lot of momentum.

March 31, 2016

Employee spotlight: Darrin Jackson

Darrin Jackson set the stage for a rich career in brand experiences 26 years ago long before his path led him to Dimension Design.

March 24, 2016

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