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Blog Posts

August 10, 2017

Tricks of the Trade: A Survival Guide for Live Event Road Warriors

In this new blog series, two of our own road warriors, Jason Karoll and Brian Jenkins, share insider tips, including everything from where to find parking to local trade lingo to places to relax after the workday is done. Before you go, read up on what you need to know to rock the city like a local. We’ll start with Chicago, then focus on other locales where we have production presence, such as Las Vegas and Orlando. 

July 28, 2017

Behind the Experience: A Look at ComicCon 2017

ComicCon International is one of the largest, single events of the experiential/event calendar, with thousands of participants from all over the globe "geeking out" over all of the huge displays and fan experiences of their favorite movie studios, TV networks, gaming companies and other entertainment brands. 

July 20, 2017

Does DIY Supervision Really Reduce Costs?

Keeping expenses down is usually a good idea. That is, unless you choose the wrong part of the budget to trim. Read on to learn why the DIY route can be risky when it comes to on-site supervision at events.

July 12, 2017

Think Outside of the Booth: Branding with Owned Live Events

You may have noticed that today’s marketers are seeing the best bang for their buck when they engage their audience in non-traditional experience initiatives — and this is backed by numbers reported across the industry. A quick glance at EventTrack confirms this uptick in affinity, education, retention and peer recommendation. While we all know that bringing the brand to the consumer is a winning strategy, our challenge is curating the how and where. Fortunately, private venues are just as eager to rent space as we are to occupy them.

July 5, 2017

Environmental Design Case Study: First Florida Credit Union

We recently had the pleasure of working with First Florida Credit Union to brand their flagship branch in downtown Jacksonville, Florida. The project turned out to be a great example of what often happens with environmental design projects. When First Florida reached out to us, they had seen the frosted graphics on glass office walls that we had installed in another credit union and wanted to do something similar in their new corporate office space. After visiting First Florida’s space and meeting with them, we introduced the idea of more extensive branding in their space. Our proposed vision inspired them to invite us to brand a newly constructed branch immediately. The end result included a broad range of branding elements, and ironically the frosted glass element was kept to a minimum. 

June 29, 2017

Making Magic Behind the Scenes: Karen Steff

Karen joined the team in 2016 to lead operations at our Las Vegas location. As a media production veteran who worked with conventions as well as live event productions, both on stage and televised, including Fox News, Fox Sports, American Idol, Presidential Debates, EPCOT Candlelight Processional Concerts and Disney’s Performing Arts / Magic Music Days, Karen was a natural fit for Dimension Design. Read on to learn more about her fascinating background. 

June 20, 2017

NeoCon 2017: Flexible Tech-friendly Solutions Dominate the Show Floor

As predicted, NeoCon 2017 was a virtual fantasyland of possibilities in commercial design. One consistent theme was flexibility, which was demonstrated through the prevalence of open work spaces. Another overarching theme, which I noticed, was tech-friendliness, evident through features from smart cord management to charging hubs integrated with conference tables. A less tangible but undeniable trend: the blurring of lines between home and office. And last but not least, shrinkage was consistent among different types of work spaces.

June 15, 2017

An Insider's Guide to Teaming: Crafting Winning Trade Show Concepts to Land the Deal and Deliver Success

When today’s trade show professionals begin the process of competing for or planning a project, teaming is almost always part of the equation. This means assembling just the right collection of professionals to make it happen. I’ve noticed that an early and thorough discovery process can lay the foundation for a successful project. It can make or break the project, and can also help uncover unexpected opportunities.

June 8, 2017

Making Magic Behind the Scenes: Laura Thapthimkuna

Although Laura's role at Dimension Design is metal engineer, she brings to the table creative genius from an entirely different discipline — fashion design. Fashion design expertise gives Laura great perspective and inspires her creativity in the metal shop. Read on to be wowed by Laura's stunning artistry.

June 2, 2017

Environmental Design Checklist: First Things First

Have you ever been involved in a project that feels like the cart was before the horse? If so, it’s not just you — most of us have. When I kick off a new commercial graphic design engagement with a client, I have come to use a checklist to lay the foundation for a smooth execution and to avoid unpleasant surprises.

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