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Blog Posts (Branding)
November 27, 2017
This is the second post in a series of three that explores best practices for branding corporate, healthcare and retail environments. This series was designed to expand upon a blog post that I had previously published with ideas to stretch budgets for environmental branding.
November 9, 2017
Although grand-scale trade shows and events have become the norm, they’ve also put the onus on brands and agencies to deliver the wow factor while still remaining in budget. The good news is that our team found a key way to control costs is by anticipating how unexpected line items can wreak havoc on budgets.
October 24, 2017
Several months ago, I published a post with ideas on how to stretch budgets for environmental branding. Since then, I’ve discovered best practices that go well beyond general cost-cutting ideas. Over a series of three upcoming posts, we’ll look at how you can put the uniqueness of corporate, healthcare and retail environments to work for you.
August 29, 2017
When most clients approach us for help with their environmental design projects, they have very specific deliverables in mind. As we discuss their projects, their scopes expand. This usually happens after we’ve gone on-site for an assessment and understand the total environment. Sometimes we can’t help but notice new blank walls that could benefit from added personality and branding. We suggest capitalizing on opportunities to use surfaces for messaging that otherwise might be left blank. Often, it’s the message in an unexpected place that gets noticed the most.
July 12, 2017
You may have noticed that today’s marketers are seeing the best bang for their buck when they engage their audience in non-traditional experience initiatives — and this is backed by numbers reported across the industry. A quick glance at EventTrack confirms this uptick in affinity, education, retention and peer recommendation. While we all know that bringing the brand to the consumer is a winning strategy, our challenge is curating the how and where. Fortunately, private venues are just as eager to rent space as we are to occupy them.
July 5, 2017
We recently had the pleasure of working with First Florida Credit Union to brand their flagship branch in downtown Jacksonville, Florida. The project turned out to be a great example of what often happens with environmental design projects. When First Florida reached out to us, they had seen the frosted graphics on glass office walls that we had installed in another credit union and wanted to do something similar in their new corporate office space. After visiting First Florida’s space and meeting with them, we introduced the idea of more extensive branding in their space. Our proposed vision inspired them to invite us to brand a newly constructed branch immediately. The end result included a broad range of branding elements, and ironically the frosted glass element was kept to a minimum.
June 2, 2017
Have you ever been involved in a project that feels like the cart was before the horse? If so, it’s not just you — most of us have. When I kick off a new commercial graphic design engagement with a client, I have come to use a checklist to lay the foundation for a smooth execution and to avoid unpleasant surprises.
May 24, 2017
Bringing It All Together: Unifying the Brand Across Permanent Installations, Trade Shows and Experiential Media
Today’s world is completely immersive.
Because of this, marketing teams are challenged with balancing the use of familiar brand elements across more media channels than ever before. Brands that are spot-on with their look and feel are able to be instantly identifiable without the presence of a logo. Recognition is the brass ring that marketers should be striving for when creating branded assets — from permanent installations to trade shows to experiential events and accompanying campaign material.
May 12, 2017
When event producers partner with brands to create experiences, countless elements must work together to create that definitive “wow” for participants. But a lot of what goes on behind the scenes is equally remarkable for the event professionals involved in bringing these experiences to fruition.
May 4, 2017
Brands deliver an experience to clients with every interaction. This means that it’s literally impossible to not leave an impression. The question is: how positive, powerful and managed can that brand experience be? If you aren’t asking this question regularly, the answer is probably “not powerful enough, not positive enough and not managed enough.”
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