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Blog Posts (Environmental Design)
November 27, 2017
This is the second post in a series of three that explores best practices for branding corporate, healthcare and retail environments. This series was designed to expand upon a blog post that I had previously published with ideas to stretch budgets for environmental branding.
October 24, 2017
Several months ago, I published a post with ideas on how to stretch budgets for environmental branding. Since then, I’ve discovered best practices that go well beyond general cost-cutting ideas. Over a series of three upcoming posts, we’ll look at how you can put the uniqueness of corporate, healthcare and retail environments to work for you.
August 29, 2017
When most clients approach us for help with their environmental design projects, they have very specific deliverables in mind. As we discuss their projects, their scopes expand. This usually happens after we’ve gone on-site for an assessment and understand the total environment. Sometimes we can’t help but notice new blank walls that could benefit from added personality and branding. We suggest capitalizing on opportunities to use surfaces for messaging that otherwise might be left blank. Often, it’s the message in an unexpected place that gets noticed the most.
July 5, 2017
We recently had the pleasure of working with First Florida Credit Union to brand their flagship branch in downtown Jacksonville, Florida. The project turned out to be a great example of what often happens with environmental design projects. When First Florida reached out to us, they had seen the frosted graphics on glass office walls that we had installed in another credit union and wanted to do something similar in their new corporate office space. After visiting First Florida’s space and meeting with them, we introduced the idea of more extensive branding in their space. Our proposed vision inspired them to invite us to brand a newly constructed branch immediately. The end result included a broad range of branding elements, and ironically the frosted glass element was kept to a minimum.
June 20, 2017
As predicted, NeoCon 2017 was a virtual fantasyland of possibilities in commercial design. One consistent theme was flexibility, which was demonstrated through the prevalence of open work spaces. Another overarching theme, which I noticed, was tech-friendliness, evident through features from smart cord management to charging hubs integrated with conference tables. A less tangible but undeniable trend: the blurring of lines between home and office. And last but not least, shrinkage was consistent among different types of work spaces.
June 2, 2017
Have you ever been involved in a project that feels like the cart was before the horse? If so, it’s not just you — most of us have. When I kick off a new commercial graphic design engagement with a client, I have come to use a checklist to lay the foundation for a smooth execution and to avoid unpleasant surprises.
May 24, 2017
Bringing It All Together: Unifying the Brand Across Permanent Installations, Trade Shows and Experiential Media
Today’s world is completely immersive.
Because of this, marketing teams are challenged with balancing the use of familiar brand elements across more media channels than ever before. Brands that are spot-on with their look and feel are able to be instantly identifiable without the presence of a logo. Recognition is the brass ring that marketers should be striving for when creating branded assets — from permanent installations to trade shows to experiential events and accompanying campaign material.
April 12, 2017
In sharp contrast to the customers of yesteryear, today’s consumers can be elevated into fans — some even forming communities around products and services. In addition, interaction has never been more active — today’s fans truly experience the brands that they come into contact with. Conceptually, it might seem that print media is an exception to this newfound immersiveness. Not so.
April 6, 2017
After joining the team in 1997 to help manage graphics projects, it quickly became apparent that Lisa had much more to offer the company. She found herself talking design with clients and collaborating with them to craft overarching plans for their projects. Twenty years later, she is the go-to environmental branding expert for numerous household name brands. Our recent interview sheds light on how her design career developed.
March 21, 2017
Every environmental branding project has an aspect that requires “special attention.” Perhaps it’s the “I need it done yesterday” deadline. Or maybe it’s the ever-present column that breaks up an otherwise sweeping, open space. The most common constraint that presents itself is good old-fashioned financial limitation.
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